“On the Wrist” with the new Brew Watch Co Retromatic

Brew Watch Co. and coffee go together like, well, peanut butter and jelly, so it should come as no surprise that coffee plays a significant role in today’s newest release from Brew. Inspired by industrial espresso machines, the Retromatic blends some of our favorite features of watches in the past with a fun, modern feel that makes the watch both familiar and exciting, much like any visit to your favorite coffee shop. With four color options to choose from, each Brew Retromatic dial features a unique pattern similar to the circular cutouts that are used on espresso machines for drain gates and heat extraction. And of course, the signature coffee bean crown as a nod to the brand philosophy of taking a bit of time to enjoy those little moments such as coffee breaks. We were fortunate enough to get hands on with one of these new Retromatics, but before we get into our thoughts, let’s look at the details.


The Details

Dimensions: 39.5mm / 36mm lug to lug / 10.5mm thick

Case: 316L stainless steel / sapphire crystal / 3-tier sandwich dial

Attachment: 316L stainless steel bracelet / brushed / flat link

Details – Black & Blue Dial

Movement: Selitta SW200 / automatic calibre / 3 hands and date / quick setting date/ 38 hour power reserve

Price: $495 / 200 total pieces

Details – Burgundy & Green Dial

Movement: Seiko NH35A / automatic calibre / 3 hands and date / hacking seconds and quick setting date / 41 hour power reserve

Price: $425 / 300 total pieces


Our Thoughts on the Wrist

As two coffee lovers, Brew Watch Co. has always brought a smile to our face. We’ve been fortunate enough to have had hands-on experience with various pieces of the Brew collection, so when founder Jonathan Ferrer reached out about his newest design, we were thrilled to get some wrist time with it. To say the Retromatic lives up to its name might be an understatement. This watch exudes “retro vibes” in every way and we are here for it. There’s something about a cushioned case and flat link bracelet that makes you want to investigate a watch further, and this has so much to look into.

Firstly, let’s talk about some of the details, mostly being the dial. Brew has boasted that the new Retromatic has a triple layer dial, and the depth that comes with these layers is noticeable from the start. So many different ideas, but like any good coffee, those various and seemingly contradictory “flavors” blend seamlessly together for an infusion of bold designs that are unlike anything else. Brew watch company didn’t just stop at multiple layers, they took the design even further with a gorgeous sunburst finish on the “grate-like” dial that plays with the light incredibly well and brings that final punch to an already potent watch.

Those details extend outside of the dial with the impeccable finishing that we have learned to expect from Brew Watch Co. The case integrates the same infusion as the dial with a high polished bezel that leads to a beautifully brushed case topped off with a high polished finished again on the sides. This all ties into the all brushed bracelet perfectly, making the Retrospect not too casual, but something you can definitely wear any day you want a conversation piece on the wrist. And that seems to be what the Retrospect is all about, conversation. Nothing here is meant to be subtle. It’s the same boldness that you expect out of that first espresso of the morning, the one that keeps you going all day long.

On the wrist, the Retromatic is just as impressive. Let’s talk about case design. Cushion-shaped cases have this magical way of wearing perfectly on the wrist regardless of how large or small they are, and the same can be said here. The design language carries into the flat link bracelet perfectly, continuing that retro look with a bracelet that resembles the old “twist-o-flex” ones that we see on so many vintage pieces from the 70s. The bonus, this one doesn’t twist or flex so you have a steel bracelet that feels durable and long-lasting. It is with the bracelet that we find the one downside to this watch, in that like many bracelets of the same design, the bracelet links can get caught in a bit of wrist hair, but not enough to discourage the wearing of it. And just in case you were thinking of switching things up, Brew has incorporated quick release spring bars into the bracelet, making a strap change simple and convenient for enthusiasts of any level.

Overall, for $425 to $495, the Brew Retromatic is a great value for someone looking to add a little something different to the collection. It’s that watch that stands out for all the right reasons in your watch box, and that’s what we have come to love and respect about Brew Watch Co. Every single timepiece they launch has a daring design that separates themselves from everything else in the industry, especially in the competitive and saturated world of microbrands. For more information, visit www.brew-watches.com.

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One thought on ““On the Wrist” with the new Brew Watch Co Retromatic

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  1. Don’t want to sound like a snob but I wish they used SW200 across the board. I love the burgundy dial but I’d rather pay extra 75$ to have selita in it. Love the rest though. They are not for everyone but boiii they are unique 😉

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