To say that Swiss watch brand Formex is making waves with their new REEF 300m Diver might just be an understatement. In the grand scheme of watchmaking, the company is still relatively new having been established in 1999 with their focus on blending together high tech materials and reliable Swiss movements. With that newness comes a certain amount of fresh energy and self discovery for any brand, and to be honest, a certain level of fine-tuning which we see with today’s new release.
With the REEF 300, we see a big change in the form of a reimagined identity when it comes to branding. Listening to the enthusiast community, Formex has responded to feedback in terms of their logo on the dial which has received much criticism over the years from the watch fam. Today they introduce a new logo on the dial, featuring the brand’s signature hexagon screw, a stylized F and X combined to an infinity loop that represents the commitment to manufacturing long-lasting quality timepieces. This new design pairs with an adjustment to the Formex font which brings not only a more aesthetically pleasing display, but one of balance that elevates the brand in terms of finishing.
Okay okay, yes the new logo looks amazing but let’s be honest, we want to know about the REEF Diver. Again, in listening to their consumers Formex is introducing a configuration platform that allows users to design their perfect REEF Diver combination with 32 possibilities. A distinctive case design provides a crown guard that blends both function and symmetry, bringing balance to the 42mm case. Paired with the new case design, Formex has combined mirror-polished bevels and brushed surfaces throughout the watch for a well-implemented blend of rugged and refined. All while a screw down crown and double gasket ensure 300m of water resistance, partnering with an incredibly scratch resistant zirconium oxide ceramic bezel for true tool watch functionality. Aside from its practical capabilities as a dive bezel, there is a 60 minute process of precision engraving to create a three dimensional appearance, adding to the unique DNA of this incredibly cool diver. But that identity doesn’t stop at “looks”. Formex has integrated a quick release into both the strap and bracelet options, allowing any REEF wearer the flexibility to change their strap easy and hassle free, without the need of traditional spring bars. And just in case that isn’t enough, both the rubber strap and stainless steel bracelet employ a patented micro-adjust system for finding that perfect fit. All features that seem to designed with the user in mind, whether you’re desk or deep sea diving.
Formex REEF Diver: The Specs
Case: 316L stainless steel l 42mm l 11.4mm thick l 22mm lug spacing l 47mm lug to lug l screw down crown l 300m water resistance l sapphire crystal with anti-reflective coating
Dial: multi finished l hand applied Dégradé l 4 color choices (blue, grey, green, black) l Super-Luminova on hands and indexes
Bezel: unidirectional l zirconium oxide ceramic l 4 colors (blue, grey, green, black)
Attachment: black rubber strap with carbon fiber composite deployant clasp and patented Micro-Adjustment System -or- stainless steel bracelet with both screwed links and quick release function and stainless steel buckle with patented Micro-Adjustment System
Movement: Swiss Made Sellita SW300-1 l self winding l 42 hour power reserve l COSC certified l date display
Pricing and Delivery: begins at $1,670 depending on the configuration of choice which can be done on the Formex Online Boutique l delivery expected beginning December 2020
We can all agree that first impressions are key and the new REEF Diver is making a lasting one. The brand looks to have successfully merged both practicality, form, and function with a design language that speaks to the masses and integrates features that we watch enthusiasts tend to love. Plus the fact that you can design your own perfect configuration is a definitive win. Formex is a brand that the two of us have had our eye on for some time, and we’re excited to be getting some hands on experience with the brand and this new REEF Diver in the coming weeks. Until then, check out more information on the Formex website by heading to www.formexwatch.com.Follow Us: