Let’s be honest, we are no strangers to watch brands celebrating their history. It seems all to common for a brand to go through their archives, pull an older watch, make an updated version of it, and turn that product into a new limited edition. And while many of these reissued watches are successful in their own rights, I must admit today’s release is a welcome change. Instead of focusing on past accomplishments, today Oris is celebrating home, the Swiss village of Hölstein where the brand was founded in 1904. It was there that so many of the core values Oris still respects one hundred and sixteen years later were established. At the time, Hölstein was a small industrial town that was experiencing economic hardships, but an opportunity was there. The brand had an uphill challenge from the beginning, creating beautiful timepieces that respected the romance of traditional watchmaking while using industrial techniques at prices that the town’s hard working citizens could afford.
Introducing the Oris Hölstein Edition 2020 Divers Sixty-Five
Coming out of the same factory in Hölstein that started it all so many years ago, Oris has introduced the first of a new series of limited edition watches designed to celebrate the birthplace, home, and heritage of the Swiss brand.
When asked what the idea was behind the limited edition, Oris Co-CEO Rolph Studer explains in the press release “First, it’s a celebration of Hölstein and this company’s values. It’s also a tribute to people who love the Oris brand and who love mechanical watches. We really wanted to put
a smile on people’s faces with this watch.”
And bring a smile they did by bringing fans something that no other Swiss Brand has introduced before with a solid bronze bracelet to match the case on the watch. A feat that was not easy to accomplish considering the natural softness of the material. But by combining certain steel components for parts like pins and the folding clasp, the brand has given us something truly unique. Flip the watch over and on display is one of Oris’ most well known faces, Oris Bear. A recent symbol of the Oris spirit, Oris Bear is warm and honest, and as Mr. Studer perfectly put it, “How can you be mad at a bear? He’s a canvas for any kind of emotion. All of us had a teddy bear when we were kids and it was a mirror for our emotions. People buy watches because they cheer us up. Our job is to give people a happy moment in their hectic day.”
Oris Hölstein Edition 2020 Divers Sixty-Five
Movement: Oris 771, automatic, 48 hour power reserve
Functions: Centre hands for hours, minutes and chronograph ¼ seconds, two subsidiary dials with continuous seconds at 9 o’clock and a chronograph 30-minute counter at
3 o’clock, fine timing device and stop-second
Case Measurements: 43mm
Case: Multi-piece bronze case, uni-directional rotating bronze bezel with bronze insert; Bronze screw-in security crown and pushers; Caseback is stainless steel, screwed down with special engravings of the Oris Bear
Dial: Gold-plated with black chronograph counters, rose gold-plated indices, hands and indices
Crystal: Domed sapphire with antireflective coating inside
Bracelet: Multi-piece bronze bracelet with folding clasp
Water resistance: 10 bar (100 m)
Limited Edition: Yes; 250 pieces, available through Oris boutiques, the Oris e-Shop, and retailers with access to the Oris e-shop. Online tool to choose your limited edition number.
Price: CHF 4,800; available June 2020
A New Tool For Limited Editions
As though the brand hasn’t proven enough that they are one of the leading watch brands when it comes to their passion for the enthusiast community, Oris is partnering this limited edition release with a new program called the Oris Limited Edition N° Selection Tool. The tool is an online platform that allows customers to view the available numbers on a limited edition watch and select their number of choice. Using this new platform, consumers can choose to have their limited edition watch delivered to their home, an Oris boutique, or and authorized dealer for pick up after selecting their number of choice. Why is this such an important announcement for the brand? Rolph Studor explains “At a primary level, the selection tool is useful and easy-to-use, and it will enhance the Oris customer experience. But at a deeper level, it’s also a tool that signals our belief in inclusive luxury. We want to give all our retail partners opportunities to grow their businesses; and we want to give customers as many opportunities as possible to shape their own experience of Oris. The Oris customer, the citoyen, works hard for their money and chooses their watch carefully. We’re not here to dictate, we’re here to serve. This has been the Oris philosophy since 1904.”
This is quite an unexpected surprise from the brand in so many ways. Who doesn’t love a good story? Hearing the history behind the founding of Oris and seeing how those early beliefs and values are still held by the brand speaks volumes to what makes them so popular among the enthusiast community today. But let’s talk about the watch. In complete transparency, the two of us have only had hands experience with one bronze watch so there is a lot that we are not familiar with in terms of the material. What we do know is that this watch looks gorgeous and like nothing else out there.
Kat’s initial thoughts: “I love that Oris is thinking outside of the box and it’s one of the reasons I’ve been so drawn to the brand. If you would have asked me to draw up in my head what an all bronze case and bracelet would look like, this isn’t what I would’ve imagined. It’s better! The piece is certainly bold, but so is Oris and I can respect that they don’t shy away from standing out in a crowd. The Hölstein is about celebrating the brand’s roots and I think it does exactly that.”
Initial thoughts from Katlen: “This watch is flashy and over the top but somehow still keeps to it’s purpose of being a tool watch and I respect that. I love imagining how the case and bracelet will patina over time with wear and honestly, I think it will only look better as the years progress. While there isn’t any information available about the weight of the watch, that is something as a consumer that I would be quite curious about with bronze cases typically weighing more. Oris is pushing new boundaries in regards to material while making the world of luxury watches attainable to more consumers and I just absolutely love what this brand is all about. Oh, and let’s not forget Oris Bear. I love that an icon reminiscent of childhood innocence has become a staple in the brand’s image.”
On top of the watch (which looks phenomenal), the other part of today’s press release is equally unique. As collectors in the community, limited editions play an important role in our hobby. Being able to choose your limited edition number isn’t exactly game changing technology, but its one of those little things that shows how in touch with their consumers Oris is. Will you get your special number every time, no. But how cool would it be to get a watch with your lucky number on it? Or with an important date that holds a special place in your heart? On top of providing a better experience for consumers and enthusiasts, the added benefit the program has for the brand’s retail partners is incredible. To say that this year has been difficult for watch dealers would be an understatement. Giving consumers the option to pick their watch up at retail partners all across the world encourages the building of relationships with dealers, which is what so many of us in this community enjoy.
Be sure to head over to the Oris website here to learn more.Follow Us: